In today’s world, messaging has become one of the most popular communication methods, whether through text messages or messenger apps. It’s how many people prefer talking with one another. Because of this, most businesses are developing chatbots that you can message and chat as if they were human. Though many chatbots out there are not as useful as they claim to be. You can overcome this by having a clearly defined chatbot design process.

Nowadays, more and more businesses are using chatbots for customer communication, product assistance, sales qualification, and many more business aspects.

There are currently two different types of chatbots. The first uses a specific set of rules to respond to particular words or commands only. If you don’t use the correct phrasing, the chatbot may not know how to respond, as these bots are only as intelligent as they’re programmed to be.

The second type of chatbots uses AI and NLP, which means that they can understand language and you can converse more conversationally as they were a real person. These chatbots also get smarter using more influx of data over time.

For both types of chatbots, practical design is super important. We need our chatbots to be accurate but would also require them to deliver a better user experience. Let’s talk about the chatbot design process in detail.

What is the Chatbot Design Process?

Ideas quickly come once you think about building a chatbot using bot builders. You are aware of common questions your users might ask about your product or services. You look at all the use cases of the users that the bot can solve. 

Chatbot design is best represented via a flowchart. It would be best if you charted different conversational flows that your users ask. You can incorporate your most common use cases and questions, starting from greeting users to answering intrinsic questions about your product. 

It involves quickly creating an iterative process of building a few different prototypes that you can test out soon without writing much code or doing much manual work to pick them together. You need not jump into the AI right away into any intents and entities development.

So once the chatbot design flowchart is completed, it can be integrated with the respective platform or handover to the bot development team for building the chatbot based on the design. If you don’t want to create a chatbot you can choose ready-to-go templates that can be modified according to your needs and launched on your website with minimum effort.

Why is an Effective Chatbot Design Process Needed?

Once you have found your chatbot requirements and the user inputs, you can straightaway start building a chatbot. But you need to know the starting point, ending point, and how the chat conversation flow will be moving.

If your chatbot needs to handle complex chat conversation flows and the bot needs any update in between building the chatbot, it would be a complicated and time-consuming situation where you need to again start from the beginning. This is why the chatbot design is very much needed before start building the bot.

You’ve to create a strategy for your bot and outline all of the flows you will need to reach your end goal. Know that you’ll need an entry point, but also that there are multiple ways to arrive at a question. This will be the basement of the bot. When you begin drafting the copy for each flow, you will likely find new paths that need to be added to the flow to continue the conversation naturally.

Hence, in addition to an outline, creating a flow chart is the best way to see how the conversation connects. Are there any points in your bot where a question can be re-asked or where a user will move to another point in another flow?

The more flows you have, the more detailed your map will be. So the chatbot design is very much needed before building a chatbot, and it would be a great way to communicate your conversation strategy with all the stakeholders.

🚀 Read more: How to Create a Chatbot in 10 Minutes.

This article shows the top chatbot design tools and how it helps in the chatbot designing process. Let’s discuss them in detail.


Botmock is a web-based design & prototyping tool making it easier for teams to create exceptional conversational experiences. It allows your team to work together in one place.

You don’t need to create the entire chatbot experience of NLPs, intents, training phrases, etc. Your designers can rapidly prototype the ideas. 

⭐ Design Process

Rapid Prototyping

While creating the project itself, you can select a channel such as Whatsapp, Facebook Messenger, Generic Chatbot, Alexa, Google Assistant, or Slack.

Each channel has its design language that’s already present. From a design perspective, it will show the channel restrictions and how it works on the channels.

A generic chatbot is also supported, which gives you more control over design and deployment.

channels in botmock for chatbot design

⭐ Features & Flexibility

Team Collaboration

With building and scaling the chatbot design, the collaboration becomes more critical as the project might have various people working on different backgrounds.

Getting feedback from your team is essential. It keeps everybody on the same page, and it helps the team to deliver faster and better. You would be able to invite team members to collaborate and keep everyone in sync with the project with an option to assign specific roles to the team members.

The shareable public link is also possible. Your teammates and outside experts can also review & comment on the shared link, even without the Botmock account.

Botmock - sharing and collaboration for chatbot design

Visual Flow Builder & Workflow

For creating a chatbot, most companies use a word doc, excel, or a simple diagram. These tools can get the work done, but merely getting the job done is not enough in this era of high productivity.

In tools such as Botmock, the editing experience is much easier for the teams to design efficiently, and the learning curve is relatively small and concentrates on design.

Botmock helps to create an interactive prototype and a detailed conversation flow map. This will allow you to focus on designing the chatbot rather than configuring and deploying a live bot. It also helps to handle client questions effectively before production.

Botmock - chatbot design flow map

It’s also possible to add buttons, card carousels, quick replies, images, animations, APIs, etc. You would be able to use set variables as context as well.

add button, cards, images and other rich messages

The content workflow will help the teams identify the design tasks to be completed and the chatbot design project’s progress. It helps during the review to set a timeline and work towards the goals.

Customer Journeys

Journeys are a great and powerful way of extracting a particular use case and presenting it to the users. So they can give feedback, and then you can correct and deploy it.

This is helpful when there’s a need to show the progress to stakeholders or clients. Instead of playing the entire design, journeys will automatically display the flow when you click on any option.

Customer journeys in botmock

User Testing

You can do the design testing in each block and also after the entire design. It maps the following blocks. You can get voice, comments, video, analytical feedback on designs & prototypes in just a few clicks.

It is super easy to conduct user tests within and outside your team. Just click the “Run” option or “Test” option, and you can test the entire design flow. There’s an option to export the design as a video or PDF format and get feedback from outside of the team.

test chatbot design and conversation flow

⭐ Developer Handoff & Integration

Lastly, Botmock has a developer handoff. The developer handoff helps you go from a prototype document to chatbot development. There is an option to automatically extract design specifications for developers and save your team hours of manual work. With the powerful API facilitating handover to any development environment, your team would not have to copy-and-paste anything.

Botmock supports platforms such as Dialogflow, RASA, Microsoft Bot, Lex, and Alexa. When you scale up your use cases, your design needs to scale, and it needs to be consistent.

⭐ Pricing

Botmock has a free plan, which is one of the advantages. It lets you design two projects with limits on the intents, entities, API access, workflow, and other project exports.

However, you will need a paid plan to take the fullest from the platform at some point. PRO Plan will cost you $45 per month; it includes unlimited projects, APIs, designs, templates, along other options. The platform also has a special offer for enterprise plans. To know more about the Botmock pricing, please refer to this link.


Botsociety is another design and prototyping tool for conversational scenarios in both chat and voice. It allows you to create mockups for any chatbot quickly. It’s super easy to use and has features like drag & drop, undo, instant preview, and more.

⭐ Design process

Botsociety comes with an inbuilt design editing process that helps a user step by step in designing a conversation.

You can straightaway proceed with choosing the platform such as WhatsApp, Facebook Messenger, Slack, Twitter, Alexa, Google Assistant, Generic Bot, and the corresponding “Design” template.

chatbot design channels in Botsociety

The Botsociety interface is also pretty simple and straightforward, even for a newbie to the platform. It shows a preview device model placed between two buttons, “BOT SAYS” and “USER SAYS”. You need to click any button and type in the text you want for bot and user, respectively.

chatbot design workflow in Botsociety

Botsociety supports a multi-modal experience that allows you to design for multiple devices at the same time. When designing for multi-modal experiences, you can define your experience change across different devices.

⭐ Features & Flexibility

Botsociety has a lot of powerful features that simplify the chatbot design process.


Along with creating a conversation, you can customize the user, bot phrases making it more attractive.

The tool lets you add images, videos, emojis, links, buttons, voice messages, card carousels, etc. You can preview them on the devices like web and mobile.

chatbot design preview in Botsociety

Conversation Paths

Botsociety allows you to design and structure the conversation with paths. Multiple paths can be designed to capture all use cases. Every connector has some information. You can train the bot on what to do, set conditions to select which option, and proceed further.

You can review, edit or even switch between the structures of each path you create from the starting point to the final response.

Test Design

You can do testing by just clicking the project’s play button after completing the chatbot design. It’s not just about previewing the ready conversation on various screen sizes. Also, it’s possible to get feedback from real users before deploying it. You will get the record of all user tests to edit further the phrases providing a great experience to your customers.

Dry run for the chatbot prototype


Collaboration is critical, and the project might have more team members working on different backgrounds. In Botsociety, all the teammates can edit the conversation in real-time to see the changes with the revision option. Also possible to share the prototype via a public link to get feedback and comments for the chatbot designs.

Another essential team collaboration feature is adding more testers to check the “Usability test” with various use-cases.

⭐ Designs & Integrations

Design settings allow you to choose from a variety of platforms and devices. Each platform has its own ready-to-use template with the model, fonts, styles, and background. 

For example, if you design a Messenger chatbot, the template will be available as a standard Facebook Messenger interface. There are options to customize it as well as change the platform type whenever you require it.

You can seamlessly integrate the Botsoicety platform with other bot platforms such as Dialogflow and Rasa. Additionally, you get the option to export the project as CSV, PDF, and videos.

You would be able to directly export all the created intents, entities, and context variables to Dialogflow, Rasa, and other custom platforms, which reduces the work for the development environment making the design-to-build process much more manageable.

Platform Conversion

Suppose you have created the design process for one platform and want to convert that design to another platform. In that case, it’s possible to convert to multiple platforms and use the same design without additional work.

You need to select the platform, the bot & user messages to convert. It will be done within seconds, saving lots of time. Below is an example where the Whatsapp platform design is converted to the Facebook Messenger platform.

⭐ Pricing

Botsociety has a free plan, which is one of the advantages. It supports unlimited designs and up to 30 messages per design.

However, you will need a paid plan to take the fullest from the platform at some point. PRO Plan will cost you $79 per month. It includes unlimited projects, APIs, designs, templates, among other options. To know more about the Botsociety pricing, please refer to this link.

Advantages of Chatbot Design Tools

  • Faster time to live production
  • Better conversational experience for the users
  • Scale design consistently
  • Multi-platform usability
  • Improve Collaboration
  • Eliminate Friction

Chatbots are making the work of companies and businesses more comfortable. They are a powerful tool to boost sales, lead collection, and customer success. Designing a chatbot with many interactions and use-cases is quite a challenge. Botmock and Botsociety are excellent design tools that help to create, visualize, customize, and engaging conversations with just a few clicks.

Kommunicate is a modern customer messaging suite to add live chat and chatbot to your websites and social media pages. You can signup for free here and start delighting your customers right away.

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