Install live chat using a google tag manager

In our previous articles, we have shown the steps to install live chat on different types of websites like HTML, WordPress, Squarespace, Wix, Shopify.

In this post, we will show you the steps to install live chat using Google Tag Manager.

First, you need to choose the live chat plugin which you want to add to your website. Here I am taking an example of a free live chat plugin Kommunicate, a bot + human hybrid customer support platform. You can signup here and get the script to proceed further.

Bonus >> Step by step guide to install free chatbot into your website.

Step 1: Create a Google tag manager account

  • Sign in to your google account
  • Navigate to Google tag manager
  • On the right side, click on create account
  • Give the name for your account
  • Choose your country and click on continue

Next, you need to set up a container for your account

The container consists of all of your rule and tags such as Google AdWords tag, Google Analytics tag, Live chat tag.

Learn more about containers here.

  • Give a name to your container
  • Choose your target platform (Web) and click on create
  • Accept google tag manager terms

Step 2: Install GTM into your website

Once you accept the terms, there will be pop up as shown below.
Copy the code and paste it onto every page of your website.
Once you paste the code, click ok to finish the GTM set up on your website.

To install the live chat into your website, you need to install the new tag and configure it.

Go to the Tag manager dashboard > Workspace > Add new tag
Give a name to your tag > Choose custom HTML

Step 3: Add your live chat code into GTM

Sign in to your kommunicate dashboard > Go to settings > Click on install > Copy the code > Paste it as shown below > Set trigger as all pages > Click on save.

Then you need to publish your tag for activating your LiveChat.

Click on tags in your GTM dashboard > Select your tag > Click on submit

Give version name > Describe the plugin > Click on publish

Go to your homepage and refresh the page to see your live chat plugin.

If you have any confusion please let us know in the comments.

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At Kommunicate, we are envisioning a world-beating customer support solution to empower the new era of customer support. We would love to have you onboard to have a first-hand experience of Kommunicate. You can signup here and start delighting your customers right away.


Avinash is a passionate marketer with a proven track record of quickly understanding a marketing campaign's mission, vision, and objective and then communicating this to potential customers. He has an in-depth knowledge of all digital channels. Whenever he is not marketing, you can find him reading books, swimming or cooking.

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