A poor customer experience is a costly affair, according to a report by Retail Customer Experience, brands that manage an above-average customer experience bring in 5.7 times more…
Generative Artificial Intelligence (Generative AI) can be rightly called a dynamic force that is reshaping how products are conceived, developed, and refined. For seasoned product managers steering the…
In a large enterprise, the role of a Product Manager emerges as a linchpin for success. A PM is someone who paves the path for the growth of…
Product management is a vast and diverse field, and there is no one-size-fits-all approach. With the right product management tools in hand, a good PM can work wonders…
Product improvement is no longer a nice-to-have, but a strategic necessity for sustained success. If you are someone who is in charge of driving engagement for your product,…
We all know how chaotic product marketing can be. There is an ever-ending list of demands from sales teams that are time-sensitive. There are competitors to keep a…
Imagine you are the founder of a SaaS company that has just built the perfect product that will solve a very particular problem for the customer. But how…
Product adoption, Engagement and Retention are three key ingredients in growing a business, especially one through the Product-Led Growth Model. If you want to succeed, you need to…
TL:DR Product Engagement and what it means for different members of the organization. What is Product engagement? Measuring and analyzing product engagement. Examples of companies that have used…