WhatsApp customer service has become the default “front door” for support in many businesses. Customers use it because it is fast, familiar, and always-on. Leaders adopt it because…
If mobile-first was the buzzword for tech in the 2010s, AI-first is the buzzword for this decade. WhatsApp sits at the intersection of these trends. The messaging app…
Meta has finally launched the WhatsApp Business API inside the app window, which allows you to have an end-to-end conversational journey. This API lets your customers call you…
Three billion users exchange over 100 billion messages every single day on WhatsApp. This scale translates into a rare opportunity for marketers: connecting with users through a permission-based…